The BlueOnion Team

Elsa is the founder and CEO of BlueOnion, an ESG analytic platform that exposes greenwashing behavior and promotes responsible capitalism and investing across the entire financial ecosystem.

Elsa is a finance industry veteran focusing on sustainable, responsible, and impact investing. She advocates for investor protection and drives compelling propositions that benefit real change for the finance community. She is the Group CEO and founder of the FinTech portal, BlueOnion. Her latest venture, BlueOnion, promotes responsible investing by exposing the stewardship practices of asset managers, insurers, pension providers, and public companies.

Her mission for BlueOnion is to steer financial services providers toward ethical practices to address climate change and social injustice, helping investors achieve optimal returns with the highest moral responsibilities.

Before creating BlueOnion, she was the Owner-operator of the 25-year-old publication, Benchmark and a series of Wealth and Asset Management Awards Programs, Forums, and Quality Study operated under the Benchmark brand.

Elsa has a Bachelor of Science in Criminal Justice from Florida International University and a Bachelor of Arts in Sociology from the University of Florida.

She currently serves as an investment governor of a family office in Asia and a Committee member of the Hong Kong Council of Social Services Development Fund and was once named one of Asia's Most Influential Women by AsiaWeek.

Before joining BlueOnion, Dr. Lee was the Senior Manager at CLP, leading business strategy function delivery of various strategic and development plans.

During his tenure at CLP, he has been mainly responsible for developing business and sustainability-related strategies and analytical models in the company's jurisdictions, such as Hong Kong and Australia. He also created 'slow,' 'medium,' and 'fast' long-term business transition scenarios to project a group-wide investment portfolio. He set them against the IEA and BNEF's projections for establishing Energy Transition and Clean Energy Targets under CLP's Climate Vision 2050.

He's also led the delivery and development of carbon emissions models, Scope 3 emissions inventory studies, Science-based target, social impact measurement benchmark studies, internal carbon pricing model, carbon pricing analysis and forecasting, Sustainability Report (Chinese), CDP (Electric Utilities & Water)

He is highly experienced in scenario planning and risk assessment for project portfolios in power systems while leading the development and resources (CAPEX) allocation of unique projects, conducting scenario planning, researching data science, technology & trends, and developing content containing insights and implications of emerging trends and technologies.

Dr. Lee is a CFA, FRM, with a Ph.D. in Electrical Engineering.

Paul is an experienced veteran with a demonstrated history of working in legal, compliance, banking, non-bank financial services, and related industries.

During his 30 years of legal and compliance practice, he has developed his expertise in Risk Management, AML, Sanctions, KYC, internal investigations, and regulator relationship management.

Before joining BlueOnion, Paul was Head of Compliance and MLRO at First Abu Dhabi Bank's Hong Kong branch. He was also the APAC Country Regional Director at JPMorgan Chase Bank, overseeing all MLROs and AMLOs and undertaking regulatory management, AML/Sanctions, and risk assessment. Before that, Paul was also the Head of Legal and Compliance at Macquarie in Tokyo and Hong Kong, undertaking responsibilities for all legal and compliance-related activities of the group companies in those jurisdictions. Paul was also made Senior Director and Group Legal Counsel at American Express, taking responsibility for legal and regulatory aspects of the bank's Asian activities, including China, Hong Kong, Singapore, and Taiwan.

He recently became interested in sustainability matters and has written occasionally for the Taiwan Banker (a Taiwan Academy of Banking and Finance publication).

Paul is an Australian citizen and was admitted as a Solicitor of the Supreme Court of Queensland. He later became a law lecturer and tutor for the University of Queensland and Queensland University of Technology.

He has an LL.B. (Hons), a Bachelor of Commerce, and a Bachelor of Arts from the University of Queensland.

Geoffrey Lam is an investment professional with over 25 years of experience in global alternative assets, with deep expertise spanning venture capital, private equity, hedge funds, and real assets. In the past decade, Geoffrey has sourced, evaluated, executed, and advised on venture capital and private equity investments for family offices and asset managers, focusing on fintech, climate technology, AI/robotics, life sciences, deep tech, and blockchain.

Previously, Geoffrey held senior positions at firms including SHK Financial, National Australia Bank, and Shenwan Hongyuan, where he managed multi-asset portfolios and client mandates. He has also built and scaled two hedge fund-oriented alternative investment platforms to approximately USD 1 billion in AUM, underscoring his strong fund-building and capital-raising capabilities.

Geoffrey holds an MBA and a BSc in Business Management.

“I am thrilled to join BlueOnion as Non-Executive Director. In my opinion, BlueOnion is the best-in-class global ESG modeling and analytics platform that empowers asset managers and investors to navigate the complexities of ESG investing. I'm particularly impressed by its commitment to ESG principles and alignment with the UN's Sustainable Development Goals (SDGs). Working alongside this first-class Board and Executive team, I'm excited to help BlueOnion deliver impactful solutions to the market and contribute to its mission of being a “do good" for-profit organization."

Michael Go is an accomplished business leader with a diverse background. Before joining BlueOnion, he held executive roles at global banks like ABN AMRO and National Australia Bank, as well as other C-suite positions. He was also serving as the CEO of the Sydney Stock Exchange from 2019 to 2022. In this role, he drove significant growth, creating 15% new sales revenue, increasing the investor base from 50,000 to over 1.5 million, and developing innovative new products like an ESG listing framework and an IPO funding product accepting USDT. Michael currently holds various non-executive chair and board roles, leveraging his strategic planning, digital transformation, and cross-border expertise. He is a respected speaker and advisor sought after for his breadth of experience.

Dato' Dr. Munirah Looi is an accomplished business leader and entrepreneur. She holds an MBA in Human Resource Management and has extensive experience in digital transformation, customer experience management, and business process redesign. Munirah is the Founder and CEO of Brandt Business Services, which she has grown to 1,500 employees and achieved a 22% annual revenue growth since 2009. She has been recognized with numerous awards, including the “Master Entrepreneur Award 2021" by APEA and the “10 Best Inspiring CEOs 2020" by Industry-Era. Munirah is also an active contributor to various NGOs, serving as Deputy Chair of Outsourcing for GBS Malaysia and Elected Councilor for PIKOM, the National Tech Association of Malaysia.